Benefits of Quantitative Data Analysis: Quantitative Research and Social Entrepreneurship
Santosh and Baral (2015) revealed how corporate social responsibility can be promoted by focusing on stakeholders rather than shareholders. Thus improving company culture, increasing positive benefit to the community while providing adequate revenue. Company leaders should perform the data analysis that shows the possibility of benefit to the company’s bottom line to be socially responsible. Quantitative analysis allows for the serious number crunching that provides the necessary details for business owners to act upon. It may reveal a negligible cost to doing something in a way that is good for the community, as well as good for the stockholders. The days of doing things solely for the surface promise of more money are gone. The long-term success of organizations depends on strategic planning and creating a win/win situation for the company and community.
Positive Benefits in Professional Practice
I would like to provide communities with greater value in their purchases by improving consumer knowledge and transparency. Just as companies need to stand for two-way benefit, so do salespeople. Salespeople need to be better trained to provide accurate and timely information to consumers. A very powerful sales strategy is to give consumers the truth, even if they do not want to hear it. Truth is the new gimmick and it will only work if salespeople level with their prospects. I can’t count how many times I have tripped up salespeople by challenging them on the truthfulness of what they say. They stammer, deflect, lie, and do everything except tell the truth. I remember a time when I could tell it was actually painful for the salesperson to level with me!
Sales leaders can positively affect this problem by training salespeople to be direct and honest. There are plenty of ways to skillfully build a customer relationship without being dishonest. And I’m not advocating for salespeople to just blurt out harsh realities. There should be some tact involved. But the method of training affects the quality of the outcome just as much as the content. Face-to-face training can help salespeople understand the nuances of how to build rapport. It can help them see how body language can mean the difference between a sale and a kick to the curb.
With some effort, salespeople can be a catalyst for good and create a win/win situation for their customers. Katzenstein and Chrispin (2011) stated that social entrepreneurship combines a social mission with the business to better both. We can all become social entrepreneurs and feel proud at the end of the day, knowing we will leave the world a better place than the way we found it.
References
Katzenstein, J., & Chrispin, B. R. (2011). Social entrepreneurship and a new model for international development in the 21St century. Journal of Developmental Entrepreneurship, 16(1), 87–102. https://doi.org/10.1142/S1084946711001720
Santhosh, M., & Baral, R. (2015). A Conceptual framework for exploring the impacts of corporate social responsibility on employee attitudes and behavior. Journal of Human Values, 21(2), 127–136. https://doi.org/10.1177/0971685815594270
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