The Texas Board of Chiropractic Examiners (TBCE) has released its December 2025 Board Report, and this one carries some of the most important regulatory clarifications we’ve seen all year. If you’re a Texas chiropractor, this update directly affects how you advertise, how you describe neuropathy and nerve-related issues, and what risks you take when working…
Turning Community Moments into Marketing Momentum The holidays are about connection, and that’s exactly what chiropractic clinics thrive on.Hosting a small, compliant holiday wellness event at your office is more than a gesture of goodwill. It’s a powerful local marketing tool that builds trust, boosts visibility, and reminds your community that you’re part of their…
The Holiday Slowdown Is Real, But It’s Preventable November can sneak up fast on Texas chiropractors. Patients are distracted, families travel, and those “I’ll schedule after the holidays” excuses start stacking up. The good news? A few small, compliant marketing tweaks this month can keep your schedule full right through Thanksgiving. Here are four proven…
When “Compliant” Stops Sounding Like “Boring” For years, many chiropractors cringe when they hear the word “compliance”, not to mention Compliance Funnel.It sounds like red tape, something that slows growth instead of driving it. But what if the most compliant marketing framework was also the most profitable? That’s what I call the Compliance Funnel: a…
The YouTube Problem Nobody Talks About You’ve probably seen the videos with millions of views, wild thumbnails, and captions like:“Chiropractor Literally Rips Head Off Young Woman!” Or the infamous “Ring Dinger” clips that promise miracle cures in a single adjustment. They’re entertaining, sure. But if you’re a licensed chiropractor in Texas, those kinds of headlines…
1. The Problem With “One-Size-Fits-All” for Chiropractic Marketing Generic agencies treat chiropractors like any other local business, using templates, recycled blogs, and ad campaigns that ignore state regulations. That creates two major problems: In Texas, chiropractic marketing isn’t just about clicks. It’s about trust, compliance, and longevity. 2. The Hidden Costs of Generic Agencies When…
How Much Should a Chiropractor Spend on Marketing? 1. The Short Answer Most experts recommend small businesses spend 7–10% of their gross revenue on marketing.But for Texas chiropractors, that range depends on one thing: how efficiently that money works for you. Your chiropractic marketing budget for Texas outreach should resemble your ability and your drive…
Introduction: Growth Without Risk Marketing your chiropractic clinic shouldn’t feel risky. But in Texas, it often is. Compliance Matters in Chiropractic Marketing:The Texas Board of Chiropractic Examiners has strict rules under 22 TAC §77.1 and §77.4, and Texas Occupations Code §201.502(9) prohibits false, misleading, or deceptive claims. Even an innocent phrase like “treats migraines” or…
The Truth About Texas Chiropractic SEO If you’re a Texas chiropractor trying to rank on Google, you’ve probably heard every SEO promise under the sun: “Rank #1 in 30 days,” “Get hundreds of backlinks,” “AI blogs that write themselves.” The truth? Most of what generic marketing agencies tell chiropractors about SEO doesn’t apply to your…
In today’s digital age, small businesses face the daunting task of standing out in a crowded marketplace. Enter SEO—the magical toolkit that can elevate your brand from obscurity to prominence. Imagine your business popping up on page one of search results when potential customers are looking for services you provide. Sounds like a dream? It’s…