Chiropractic is in my DNA
A Century of Family Legacy
and a Mission to Protect It
For most people, chiropractic is a profession.
For my family, it’s a legacy.
Since 1925, the Bronsons have been serving Texans through chiropractic care, beginning with my grandfather’s clinic in Ranger, Texas. He practiced in a time when chiropractic was still fighting for recognition, often adjusting patients by lantern light and faith.
Nearly a century later, nine Bronsons have carried that torch including my father, Dr. Gerald Bronson, Jr., my brother Dr. Mark Bronson (now President of the Texas Board of Chiropractic Examiners), my nephew Dr. Ross Bronson, and my daughter Dr. Britton Bronson, who leads our family’s newest clinic in Azle, TX.
Chiropractic isn’t just something my family does.
It’s something we believe in.
Why I Built This Service
After decades of working in marketing, earning my doctorate, and writing content, I noticed something troubling:
Great chiropractors were being drowned out by cookie-cutter ads, non-compliant copy, and overpriced agencies that didn’t understand Texas law or the psychology of Texans. Compliant SEO writing is a craft and can take years to fully master.
Many clinics were one careless sentence away from a compliance issue or worse, invisible online because they didn’t know how they could safely publish content with Texas chiropractic compliance and Texas advertising rules in mind. So, they resorted to paying too much for gimmicky ads and other tricks that don’t last and create problems.
That’s why I built this service to help Texas chiropractors tell their stories, reach more patients, and grow their practices without ever crossing a compliance line. Because gimmicky ads and skirting compliance gray areas aren’t necessary.
While chiropractors are sold expensive services for even more expensive advertising campaigns on Facebook and Google, they’re never shown a long-term solution. Ads are short-lived and don’t have the solid staying power of proper organic SEO content strategies. Why do most other marketing companies shy away from this? Money. Ad management is easier; they can charge more while using cheaper overseas labor. Organic content strategy is tougher, costs less, and requires a professional writer. That’s why I’m dedicated to Texas chiropractic marketing.
My Background
I hold a doctorate in marketing and have spent over 25 years leading growth strategy, brand development, and compliance-focused communication for financial, medical, and healthcare organizations.
I’ve written for industries where every word matters — where a single phrase can trigger a regulatory review.
That same precision now helps chiropractors confidently grow their practices online.
Today, I combine those decades of experience with the insight that only a family raised in chiropractic can truly understand:
the heart, the ethics, and the mission to help people live better through natural care.
What I Believe
Integrity First: Every article and page I write honors your license and your patients’ trust.
Family Values Matter: Your clinic isn’t just a business — it’s your life’s work, and it deserves respect.
Smart Growth Wins: Real marketing isn’t about shouting louder — it’s about being found for the right reasons.
The Bronson Heritage
“Healing Texans since 1925 — and helping their stories be told today.”
Here are some historic photos of the Bronson chiropractic legacy from our family archives.
Let’s Continue the Story
Whether you run a new practice or carry your own family legacy forward, I can help you share your message safely, effectively, and confidently.
Because the right words — written with integrity — can grow a practice for generations to come.
Ready to Grow Your Texas Practice?
Let’s create a compliant, content-first marketing plan that helps your Texas chiropractic clinic grow safely and sustainably.
* William Bronson is a Texas chiropractic marketing specialist with a 100-year family legacy in chiropractic care. He helps Texas chiropractors grow safely through compliant content and ethical SEO.
Ready to see what compliant, high-performing chiropractic marketing content looks like?